Real People. True Stories.
Client: Lexus
When Lexus launched their first luxury sedan, the LS500, they wanted to do something different than the standard “speeding through the desert” car commercial.
Instead, we made a series of videos with Cool Hunting founder, Josh Rubin, that concentrates on the unique design elements of the Lexus and how they fit into other current design trends.
That being said, the LS500 does look pretty sweet speeding through the desert.