Real People. True Stories.
Client: General Mills/NBC Brand Studio
When Cheerios began awarding “Goodness Grants” to people doing good in their communities, we had the honor of meeting Frank Abel, a renowned bandleader best described as a funky drill sergeant teddy bear.
Frank came out of retirement to save his hometown marching band and ended up changing hundreds of kids’ lives forever. It is truly amazing to see a man in his 70s who can inspire so much respect and admiration from a bunch of high school kids.