Real People. True Stories.
Client: General Mills/NBC Brand Studio
One of the first winners of Cheerios “Goodness Grants,” Steve Brosnihan is a cartoonist who works with kids at a local cancer hospital. On a whim, he began blinking “good night” to them on his flashlight as he left the hospital each night, and this soon grew into a citywide tradition. There are no words to describe how moving it is to see hundreds of regular people come out to show their support for no reason other than human kindness.